








The Melissa & Doug Flip Fish Baby Toy is a soft, multisensory playmate designed to nurture both development and connection. This cheerful plush fish encourages babies to explore with bright colors, bold facial features, and a variety of textures. This fabric tag toy for babies features crinkly scales to reward tactile discovery, a squeaker tail to build grasping strength, and a baby-safe mirror that sparks curiosity about faces and reflections—all while fostering fine motor skills. Each fabric scale hides a surprise picture, turning peek-a-boo into a delightful game that supports cognitive growth and emotional bonding. Soft, washable fabrics make Flip Fish easy to keep clean, ensuring it can be a reliable companion through many stages of infancy. Whether during tummy time, quiet snuggles, or interactive play with caregivers, this cuddly friend helps strengthen sensory awareness, spark joy in discovery, and build confidence as babies learn through touch, sound, and sight. For even more meaningful developmental play, combine this with other Melissa and Doug toys for babies & baby stuff like soft baby activity books, bunny stuffed animal & must-have Montessori toys! For 35+ years, Melissa and Doug has crafted imaginative preschool toys and durable wooden toys built to nurture childhood wonder, with everything from a life-sized grocery store playset to a play kitchen playset and play food to serve plush toys & puppets, to costumes, arts & crafts, and road trip activities for kids. It’s the kind of kid-powered play that builds independence and confidence!
Engaging Sensory Play: This cuddly fish friend is a squeaking & crinkling, multi-textured baby toy, with hidden pictures under brightly colored peek-a-boo scales, inviting exploration & early learning
Soft, Safe & Easy to Clean: This lovable playmate for baby comes with a squeaker tail, shatterproof baby mirror, and multiple textures, crafted from surface washable fabrics for everyday use
Soft, Safe & Easy to Clean: This lovable playmate for baby comes with a squeaker tail, shatterproof baby mirror, and multiple textures, crafted from surface washable fabrics for everyday use
Soft, Safe & Easy to Clean: This lovable playmate for baby comes with a squeaker tail, shatterproof baby mirror, and multiple textures, crafted from surface washable fabrics for everyday use
Soft, Safe & Easy to Clean: This lovable playmate for baby comes with a squeaker tail, shatterproof baby mirror, and multiple textures, crafted from surface washable fabrics for everyday use
13 reviews for Melissa & Doug K’s Kids, Flip Fish Stuffed Animal, Soft Baby Book, Multi-Textured Squeaking & Crinkling Infant Sensory Toys for Babies with Baby Mirror, Tummy Time Toys for Infants Ages 0–9 Months
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$21.59
RH –
Lots of baby fun 🙂
Other reviewers weren’t kidding. This item is large and I’m not upset about it! Easy to hold/hug and nibble on. Each bit is soft, easy to grab and fun to explore 🙂 Vibrant colors and baby friendly sounds.
MHurtado300 –
Cute and Engaging Baby Toy
This Melissa & Doug Flip Fish is adorable, soft, and perfect for babies. The different textures, crinkly parts, and squeaking feature keep little ones interested and entertained. It is also easy for small hands to grab and explore.I like that it works as both a stuffed animal and a soft sensory book. The colors are bright, the quality feels durable, and it is great for tummy time, playtime, or as a baby gift.Overall, this is a fun, safe, and well-made toy that helps babies explore textures and sounds. Highly recommended.
Jenna –
Another amazing product by this company, we love it!
Such an adorable gift for the 6 month old, my nephew loved it! it’s very soft, safe, easy to use. I was surprised at how well made it was and it was much larger than I thought, which is a great thing because he will also use this during tummy time! so adorable! Always make the best products!
Kaitlyn –
Great developmental baby toy
This is such a great, soft/plush toy! My baby loves the bright colors and the different noise making textures of the scales that lift up to reveal ocean animals. It would make a great baby shower gift! It even has a squeaker on one side of the tail fin and the other side is a chew toy. This makes a great developmental toy!
GINA DEAN –
Colorful and big
As far as looks it’s adorable. A good size.Dont know how baby likes it yet . She’s a little too young. Price was a plus.
Hanna Puckett –
Simple but so engaging for babies!
Got this for my daughter a few months ago and it’s become one of her favorite toys. She loves exploring all the different colors, textures, and little flaps — it keeps her entertained and curious. The quality is great too, it’s held up really well to all the grabbing and chewing a baby puts it through!Melissa & Doug never disappoints. A great sensory toy for little ones!
AmazonCust0mer –
Cute and my baby likes it. 2 minor issues
My 7 month old baby seems to really enjoy this toy. My only 2 complaints are:-it’s bigger/thicker than I thought it would be. Like, almost too big/thick. When she’s in her car seat, it’s so big that it covers her lap, and it’s big enough that it tends to fall out of her car seat while she’s playing with it. I guess I assumed it would be more flat and thin (like more of a play mat type look than a thick plushie look), but it’s pretty big, and honestly seems a bit too big for my baby (who is very much average sized for her age). Like she honestly looks sort of comical holding it. If it were thinner/more bendable, I think it would be easier for her to hold. It’s just so thick and large that it’s hard for her to maneuver. If it were thinner or smaller, I think she would be able to play with it more.-This may be user-error on my part, but figured I would mention it just to warn anyone else who is purchasing it: when I first got it I put it through the washer and dryer (as I do for every toy I buy for her). After I took it out, I noticed that the little mirror was ruined—it was no longer reflective or mirror-like. Almost like it was fogged over, but I couldn’t rub it or scratch it back to how it originally was. This was slightly disappointing, because now you can’t see any reflection when you look in it.Would I buy this toy again or recommend it to others? Honestly, probably not. But she does seem to enjoy it, so I’m still giving it 4 stars.
Allison Norgard –
Quality, size
Our 6mth old loved this fish. It is larger than expected. She still plays with it at 10 months. She enjoys the ‘scales’ that can be manipulated. Great for the car. Super quality. Soft and has different textures.
Mama en Mexico –
Quería un juguete para que mi bebé de 4 meses jugara pero todavía no le llama la atención, el juguete en si esta bonito, está más grande de lo que esperaba y se ve bien.
mimi –
My baby play with this fish the whole day she love it
Monique –
Baby loves this! One of her favorite toys. The sounds of the crunch of the material and the colours and sensations and mirror makes it an interesting and fun activity for babies. My grandaughter played with this starting at 4 months.
Oxana –
Perfecto! Muy bonito y muy buen calidad, me gusta que es muy colorido y tiene texturas diferentesA mi bebe le encanta mucho
Sally –
Great sensory toy! Very large and appealing to little ones. Worth the price. Very light and can be easily brought places. Colourful colours and patterns attract the little one