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Made for Sleepy Smiles & Cozy Days Your baby’s new favorite snuggle buddy. This ultra-soft swaddle is made with breathable bamboo viscose and organic cotton—perfect for swaddling, stroller rides, or just looking adorable.
Stretches, Breathes & Lasts Our muslin weave is light and airy to prevent overheating—but strong enough to stretch and wrap like a dream. At 47×47 inches, it’s roomy enough to grow with your baby.
One Blanket. So Many Uses. It’s not just for swaddling. Use it as a car seat cover, nursing wrap, tummy time mat, changing pad, or that emergency superhero cape when parenting gets real.
Washes Like a Champ Toss it in the wash. Over and over. This swaddle was made for real-life messes, and it stays soft after every cycle—no shrinking, fading, or pilling.
Baby-Tested, Parent-Approved Trusted by thousands of parents (and plenty of sleepy babies), our swaddle hits that perfect combo of softness, stretch, and breathability. Once you try it, you’ll wish you had one in adult size. (Spoiler: we sell those too.)
Designed by a Real Mom Who Gets It At Baby Want Designs, we’re a small family brand who knows what it’s like to want just one thing that actually works. This swaddle was made with love, tested by our own babies, and obsessively refined to be the best blanket in your home.
Swaddle Blanket
8 reviews for BWD Baby Swaddle Blanket – Ultra-Soft 70% Bamboo Viscose & 30% Organic Cotton Muslin – Lightweight, Breathable, Stretchy – Newborn Essential 47″ (White)
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$14.90
anjie olaes –
Skin loves it!
Bought the mauve, which looks more purple but still pretty. I went with this brand since most others I was looking at mentioned to hang dry only. This brand says low tumble dry which I like.As all others mentioned, this swaddle is extremely soft against your skin and am confident baby will love it as well.I have not washed it yet and that will be the test for me…will it shrink? Will it get softer? We shall see. But as of right now, I am impressed. It came with a bow that is soft as well. Simple yet cute.I was thinking of buying 4 amd having them sewn together to create one big sheet for myself. Why not?! I love the colors and again ITS SUPER SOFT!!!!!
Julie Jules –
Simply precious!
Got this for my friend’s new baby girl. Seems super soft and well made. It made for a great gift and she told me it swaddled her little princess perfectly. The bow just added to the cuteness!
A Neub –
So cute!
I got this as a gift for my future niece, and this is so cute and good quality. I love how soft the blanket is. The headband looks so tiny, but I’ll update how it fits once she is here I loved muslin blankets with my babies because you can get a nice tight swaddle. The color looks like the pictures in the ad.
Chase S. –
Soft and lightweight
I absolutely LOVE the blanket! It’s super soft and very lightweight. The bow was great and fit well as my lo had a smaller head and most bows with bands were too large.
Miriam –
Good quality
Good quality. Color as described. Would buy again.
Gormley –
Very soft
This is a little bigger of a swaddle, especially for a newborn. Still worked really well as we used it for her announcement photo. It’s super soft and very good quality. The bow is also so cute and fit her head perfectly!
Sierra V –
Super soft
This blanket is actually really really soft! The quality is great for the price I’d definitely buy again.
Stephanie Alvis –
All but the bow
Overall I love this set. I ordered Dusty Rose and the color is beautiful and elegant. The material is super soft and the “blanket” size is very large, which gives many options. My only disappointment is in the bow. (Although headband material is very soft and scrub by) The bow is a bit smaller than how it appears in pictures. The bow also was a little “lopsided” in it’s shape. If you are not buying it to use the bow, it’s perfect for you. I bought this for perhaps newborn pictures for my granddaughter, and it may work, just not sure if we’ll use the bow in the pictures. The company included a little thank you note, which was a very nice touch. Overall great quality for price.